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We now offer Social Media support and Social Media Marketing Packages
Social Media is a rapidly growing source of advertising your business and your profile on the internet.
See our packages page for social media and website marketing support packages
Create a business profile on Twitter, LinkedIn, and Facebook.
A business profile starts with a business account using your company logo as your picture (avatar), rather than your photo or a picture of your cat. If you are in consulting, you are the business, so use a professional headshot. Don’t mix your personal and business profiles or messages.
Develop a marketing strategy specific to this media.
Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Social media demands two-way communication, rather than outbound only. Read everything you can about viral marketing. It’s not free, so budget appropriately, but not excessively.
Start social networking with peers.
Pick a base, such as LinkedIn or Facebook, to be your community, and work the territory, much like you may have learned to work a room of peers at a tradeshow or convention, or local business organization. Find out what other people are doing, and what works for them. People love to share what they know.
Experiment with social media tools.
The basic tools are the platforms like Twitter and Facebook. But don’t stop there. There is TweetDeck to help you use Twitter, and YouTube for video sharing. A most valuable tool is WordPress or TypePad for blogging. You need these to add the human element to your business or service.
Proactively learn from the experts.
Maybe it’s time to sign up for a few free Webinars, or even invest in an expert consultant in this area. Successful people don’t wait for their kids to teach them about new technologies, or wait to be the last one on the block to try new things. It’s all available for “free” on the Internet, but your time is a valuable resource.
Define relevant metrics and measure.
That means first take some baseline measurements of, for example, lead arrival rate today, and costs associated with your current media marketing. If you don’t have this baseline, you will never know if you are making progress. Then continue to measure and learn what works, at what cost.
If used correctly, I guarantee you that social media marketing can improve your business with new leads, by bringing traffic to your website, creating a buzz around your product or brand, creating inbound links to increase your search engine ranking, and improving loyalty and trust with your customers. How could you be too busy to work on these things?
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