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INTERNET MARKETING TIPS








THESE ARE SOME OF OUR KEY TIPS FOR IMPROVING WEBSITE PERFORMANCE & INCREASING YOUR WEBSITE MARKETING.

IMAD SCOTLAND CAN PROVIDE AN ONGOING SERVICE TO IMPLEMENT MANY OF THESE IDEAS WITHIN DIFFERNET PACKAGE STRUCTURES.

FOR SUCCESSFUL WEBSITE PERFORMANCE AND DEVELOPMENT WE ADVISE:


  • THE INTERNET MUST BE AT THE CENTRE OF YOUR BUSINESS IT MUST BE DEVELOPED CONTINUALLY
  • YOU MUST UTILISE EMAIL MARKETING TO CAPTURE WEBSITE VISITORS EMAIL ADDRESSES
  • PAY PER CLICK MARKETING IS VERY EFFECTIVE BUT MUST ALSO BE IN UNISON WITH EMAIL MARKETING & 'CAPTURING' CUSTOMERS OTHERWISE PEOPLE VISIT YOUR SITE AND MOVE ON WITHOUT YOU EVER INTERACTING
  • FIGURES SUGGEST ONLY 1 or 2% OF VISITORS WILL CONTACT YOU WITHOUT THIS EMAIL MARKETING STRATEGY
  • PROPER MARKETING CAN INCREASE THIS BY UP TO 10 - 20% EASILY
  • YOU MUST TEST YOUR MARKETING BY KEEPING FIGURES & STATISTICS - i.e. SALES PER WEEK IN RELATION TO YOUR MARKETING, NUMBER OF NEW WEEKLY ENQUIRIES, etc.,
  • IF YOU USE GOOGLE ADWORDS IT MUST BE CONTINUALLY MONITORED AND ADAPTED TO INCREASE HITS
  • CAPTURE VISITORS TO YOUR WEBSITE BY GETTING THEM TO GIVE YOU THEIR EMAIL ADDRESS
  • THIS STARTS A RELATIONSHIP AND WILL BRING FUTURE SALES
  • MOST PEOPLE WONT BUY OR EVEN CONTACT YOU WITH AN ENQUIRY ON A FIRST VISIT
  • MOST VISITORS MOVE FROM SITE TO SITE QUICKLY
  • ENCOURAGE THEM TO SIGN UP WITH TIPS, FREE OFFERS ETC
  • GIVE THEM BENEFITS DON'T SELL STRAIGHT AWAY BUILD A RELATIONSHIP AND DIALOGUE
  • DON'T LET PAST CUSTOMERS DISAPPEAR AFTER THEY HAVE BOUGHT FROM YOU - GET THEIR EMAILS
  • THIS IS AN UNTAPPED FUTURE INCOME AND ALSO IS GOOD FOR REFERRALS OR RESALE'S OF OTHER PRODUCTS
  • EXPAND SERVICES - UPSELL e.g. NEW PRODUCTS, ASSOCIATED PRODUCTS, NEW ITEMS, UPGRADES, OTHER SERVICES
  • YOU MUST SET UP AN AUTOMATED EMAIL MARKETING SYSTEM TO CAPTURE VISITORS TO YOUR SITE AND SEND THEM OUT PERSONALIZED EMAILS
  • YOU CAN EITHER BUY SOFTWARE AND ADD IT TO YOUR OWN SITE OR USE AN ONLINE EMAIL MARKETING COMPANY FOR A FEE
  • YOUR WEBSITE SHOULD BE YOUR START TO BUILDING A POTENTIAL RELATIONSHIP WITH EVERY VISITOR TO IT
  • YOU COULD GET THEM TO SIGN UP BY OFFERING FREE ARTICLES AND ADVICE
  • IT'S NOT ENOUGH JUST TO HAVE A GOOD WEBSITE - YOU MUST THEN MARKET IT & INTERACT WITH YOUR WEBSITE VISITORS
  • MOST PEOPLE VISITING A SITE WILL NEVER BUY OR CONTACT YOU STRAIGHT AWAY
  • TESTING & MEASURING - YOU MUST TRACK WHAT WORKS IN MARKETING AND WHAT DOESN'T
  • IF IT WORKS INCREASE IT - IF IT DOESN'T RETURN SOMETHING, CANCEL IT - E.G. PRINT ADVERTS
  • THIS IS THE KEY FOUNDATION TO BUSINESS MARKETING AND SUCCESS
  • SELL THE BENEFITS OF YOUR PRODUCTS MORE THAN THE FEATURES
  • MAKE IRRESISTIBLE STAND OUT OFFERS EVERY SO OFTEN BUT DO NOT DECREASE PRICES, OFFER EXTRAS ETC
  • ITS WORTH SPENDING 1000 ON MARKETING IF IT RETURNS 5000 10000 etc BUT YOU NEED TO MEASURE IT
  • IF YOU DON'T SPEND THE 1000 - YOU HAVE SAVED THAT - BUT YOU WILL NEVER HAVE MADE THE POTENTIAL INCREASE YOU HAD
  • YOU NEED A MULTI STEP SALES PROCESS OF MARKETING WITH A FOLLOW UP PROCEDURE
  • DON'T LET PEOPLE GO AFTER ONE ENQUIRY
  • IT CAN TAKE UP TO 7 INTERACTIONS FOR MANY PEOPLE TO BUY FROM YOU
  • FOLLOW UP WITH EMAILS, TELESALES, DIRECT MAILINGS etc
  • PRICING - U PROBABLY DON'T CHARGE ENOUGH - DON'T BE AFRAID TO INCREASE PRICES
  • DON'T DECREASE PRICES GIVE A GREAT SERVICE PEOPLE DO NOT BUY ON PRICE ALONE
  • CONSIDER VIDEO MARKETING - THIS HAS A HIGH VALUE STATUS TO BUYERS & SALES RETURN
  • MAKE UR ADVERTISING ABOUT YOUR CUSTOMERS AND BENEFITS TO THEM NOT ABOUT YOUR BUSINESS OR YOU
  • YOU NEED MULTIPLE MARKETING PROCESSES RUNNING AT THE SAME TIME - WEBSITE, PRINT, TELESALES, EMAIL MARKETING, ADVERT LINKS TO YOUR SITE ON OTHER WEBSITES, JOINT PROMOTIONAL TIE UPS WITH ASSOCIATED COMPANIES, RESELLING/UPSELLING TO PAST CUSTOMERS, PAY PER CLICK WEBSITE ADVERTIZING, FREE PR e.g. NEWSPAPER ARTICLES, MAGAZINES,
  • YOU MUST MONITOR EACH ONES EFFECTIVENESS CONTINUALLY
  • YOUR WEBSITE MUST BE AT THE HEART OF YOUR MARKETING STRATEGY


GOOGLE ADWORDS PAY PER CLICK ADVERTIZING

  • GOOGLE ADWORDS PAY PER CLICK ADVERTIZING IS HIGHLY POPULARBUT IT NEEDS MONITORED CONTINUALLY AND A LOT OF TIME SPENT ON IT CONTINUALLY KEEPING STATS
  • BID ON LARGE NUMBERS OF VARIATIONS OF KEYWORDS
  • DO SEPARATE ADS AND CAMPAIGNS
  • USE EXACT KEYWORD MATCHING
  • USE YOUR HEADLINES AS KEYWORDS
  • CHECK YOUR CLICK THROUGH RATE

  • IMAD SCOTLAND CAN SET UP AND MANAGE GOOGLE ADWORDS CAMPAIGNS OR ASSIST YOU


10 KEY MARKETING POINTS

  • You must get your business purpose and sales and marketing strategy clear
  • Highlight the benefits to people not the features of your products
  • Do multi marketing and try new methods regularly
  • You must test and monitor your marketing
  • The internet and email marketing is crucial and should be at the centre of your business marketing
  • Telesales - make phone calls to sell to leads who have called in or emailed etc - phone previous customers
  • Direct mailing as above
  • Set up a proven sales system with stats - what works increase it - what doesn't scrap it
  • Have a back end and future sales programme - i.e. sell other stuff, new products, add ons, resells. new products, upgrades,
  • work out your marketing budget and what returns a profit, keep stats
USEFUL MARKETING LINKS & ADVICE:

marketingexperiments.com

email marketing : aweber / webmarketingmagic / listmailpro



GREAT FREE MARKETING IDEAS

  • increase prices - don't lower unless its a special
  • interact with customers after first sale - keep in touch - resell other items or services - get referrals - get their email addresses
  • network with other businesses in your sector
  • Go to some events were you can promote your biz e.g. social groups or clubs, biz organisations
  • cut your traditional advertising budget on print adverts
  • get free PR - send articles and tips to newspapers radio etc websites
  • upselling - try and get people to take the next item up or sell them something in addition to the item they want - get new products to sell to them
  • have a sales programme for all staff - see the art of selling by tom hopkins for example
  • Email marketing to past customers and new customers - get email addresses from people who visit your site
  • get into joint biz ventures with other people in your line of business - share leads, offer each others services, do an advert page on each others sites


Web Design Internet Marketing Search Engine Optimisation Social Media Services Airdrie North Lanarkshire & Glasgow
www.imadscotland.co.uk



Contact

T: 0141 416 1117

E: info@imadsotland.co.uk

2 Golfhill Quadrant
Airdrie North Lanarkshire
Scotland ML6 6SU


IMAD SCOTLAND

IMAD Scotland
Internet Marketing and Design Services in Scotland





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