DIRECT PROMOTION OF YOUR WEBSITE ADDRESS IS AN ESSENTIAL PART OF INTERNET MARKETING
Some Ideas For Promoting your website address:
On your Business Window or Shop Banner or car for example
Business Cards
Letterhead/Envelopes – u can use a stamp block, stickers or your printer
A5 Flyers/Leaflets
many print companies will do approximately 5000 glossy A5 flyers for around £ 99
Company Documents such as cheques, invoices etc.,
Make sure you have a Signature on your email messages with your website link
Record a personal message which mentions your website on your answer machine
Printing/Newspaper Ads
Merchandise Bags Company or Personal Cars Employees’ Uniforms or name tags
Company Brochures Free Booklets or Handouts
Local Community Advertising Portals e.g. shop notice boards
Give something out free e.g. Pens/Pencils
Email Newsletters
Voice-mail Greeting on Your Mobile phone if you use it for business
Thomson Local Directory Listing – FREE on-line
Yellow Pages Listing – FREE basic listing on-line
Other Free Business Directory Listing Websites
A VARIETY OF PROMOTION AVENUES FOR YOUR WEBSITE IS ALSO ESSENTIAL TO INCREASE HITS
SOME INTERNET MARKETING TIPS
CHECK KEYWORD OPTIMISATION – are all your keywords and phrases and variations of words
on your website pages and repeated
MAKE SURE YOU ARE LISTED IN GOOGLE YAHOO & MICROSOFT BING
these account for over 90% of browser searching
SET UP A FACEBOOK BUSINESS PAGE – FREE
SET UP A TWITTER ACCOUNT – FREE highlight offers or new info with links to your website
SET UP A YOU TUBE CHANNEL – FREE
SET UP A GOOGLE MAPS/PLACES ACCOUNT – do links on your website & Facebook
CONSIDER GOOGLE STREETVIEW LINKS ON YOUR WEBSITE & FACEBOOK
EMAIL MARKETING – send out an email advert with info about your services & links to your website or special offers
SET UP A SPECIALS/PROMO PAGE ON YOUR WEBSITE WHICH IS UPDATED REGULARLY
CONSIDER A SIGN UP FORM ON YOUR WEBSITE IN RETURN FOR A NEWSLETTER OR FREE LEAFLET etc.,
CONSIDER GOOGLE ADWORDS – pay per click sponsored advertising – you can set a daily budget limit
TELL A FRIEND ABOUT US (Discount Cards)
FREE PRESS RELEASES e.g. write a piece for the local newspaper about your company
IMAD SCOTLAND
info@imadscotland.co.uk
www.imadscotland.co.uk
