Over the past months, following discussions with B2C advertisers, it appeared that Google PPC was not among the most profitable acquisition channels for some of them anymore. Yes, it remains good at delivering measurable results;…
You’ve heard all the furore about Google’s (relatively) new social platform, your online marketing manager or agency has explained the implications for search, and your business now has a page on the network; it’s time…
Local SEO is probably one of the toughest on-line marketing strategies to implement. This is partly because of Google’s strict local algorithm, which takes into account several factors. Long gone are the days where you…
