With each new day, a new wave of social media features are added to the mix. As a marketer, all of us keep swimming faster, just to make sure we’re on the fastest bus. …
Over the past months, following discussions with B2C advertisers, it appeared that Google PPC was not among the most profitable acquisition channels for some of them anymore. Yes, it remains good at delivering measurable results;…
You’ve heard all the furore about Google’s (relatively) new social platform, your online marketing manager or agency has explained the implications for search, and your business now has a page on the network; it’s time…
