10 KEY MARKETING POINTS

1. You must get your business purpose and sales and marketing strategy clear
2. Highlight the benefits to people not the features of your products
3. Do multi marketing and try new methods regularly
4. You must test and monitor your marketing
5. The internet & email marketing is crucial & should be at the centre of your business marketing
6. Telesales – make phone calls to sell to leads who have called in or emailed etc – phone previous customers
7. Direct mailing as above
8. Set up a proven sales system with stats – what works increase it – what doesn’t scrap it
9. Have a back end and future sales programme – i.e. sell other stuff, new products, add ons, resells. new products, upgrades,
10. work out your marketing budget and what returns a profit, keep stats